Press Release- 2010

Fashion shows are events put on by fashion designers and/or merchandisers to showcase upcoming lines of clothing.  I recently took part in the production of a fashion show for a university promotion class that I am taking this semester.  The show was a huge success but could not have been done without the implementation of a press release, which is an announcement distributed to members of the press in order to supplement or replace an oral presentation.  The press release helped promote the fashion show and made people on and off campus aware of the event (fashion show) being put on.  If you ever find yourself helping to put on some type of big production, I advise you to take the time to do a press release well before the event occurs, it will make a huge difference in the turnout of your event.